Work

THE CHALLENGE

Truefitt & Hill offers grooming and styling products for men. The challenge they were facing was stagnant Amazon sales while maximum sales were coming from the brand keywords.

ENTER ACTURE MEDIA

We tested various campaign strategies, optimizing budgets and bids for maximum response. Initially focusing on product keywords, we later evenly distributed the budget across SP, SB, and SD campaigns. Daily bid adjustments helped us stay competitive against competitors.

THE RESULT

ROAS increased by 20% within 3 months.

THE CHALLENGE

The CEO of a growing Technology Transformation Organisation was looking to build his engagement across LinkedIn while being positioned as a thought leader across his industry.

ENTER ACTURE MEDIA

Repositioned him as the benevolent tech leader who had a strategic yet personal POV across industry news. We not only drafted specific calendars but also began an organic outreach funnel that we would love to explain in person.

THE RESULT

An increase in follower growth across LinkedIn of 35% in just the first 3 months with an increased engagement rate of 12% Additionally, in the process of signing on a new client through the organic outreach funnel created and executed.

THE CHALLENGE

Canada based beauty academy launched in India 3 years ago but due to covid and the fact that this is an emerging industry (PMU), there was a gap in customer acquisition which resulted in empty workshops with high cancellation rates.

ENTER ACTURE MEDIA

We curated a robust process for bucketing users into different categories based on various attributes and past purchases . Then, we designed customised content to start interacting with them across social platforms, WhatsApp and Emailer with a focus on performance marketing efforts too.

THE RESULT

An overall increase of 45% in terms of registrations for their monthly full service batch with a reduced CPA of 28% . 3 new courses added and expansion of the brand in 4 new cities + a new store for introducing a completely new business wing of services.

THE CHALLENGE

RFTM (Rainforest & Talisman) offers luxurious Villas across North Goa and needed an increase in property bookings.

ENTER ACTURE MEDIA

We started with multiple lead-generation campaigns with good photoshoots and engaging creatives. We also collaborated with some influencers for more attraction and tried to push traffic on the website as well as in DM's for direct bookings.

THE RESULT

The platform experienced 28% more subscriptions within 2 months.

THE CHALLENGE

Tilt is a women’s undergarments brand that was looking to build an online presence and also increase its sales.

ENTER ACTURE MEDIA

We initiated the process with a ‘Brandformance’ (branding+performance) approach. We applied this approach on a quarterly basis with a proper funnel strategy in place. Along with this, we continued with branding for awareness at the top and retargeting for consideration, purchase was used as well. To get earlier sales, multiple ad formats were used on social media platforms to yield sales. buyer persona to achieve lower CPA for the prospecting users.

THE RESULT

An increase in ROAS from 1.6 to 2+ was observed within a period of 9 months.

THE CHALLENGE

ITAP is an OTT platform that was aiming to increase sales of their subscriptions through online media.

ENTER ACTURE MEDIA

Since the app’s requirements were more focused on app installations and subscriptions across India, we used region-wise strategies to start the campaigns with multiple bids simultaneously. This helped us get an understanding of where the maximum subscriptions are coming from. We also did some manually-targeted campaigns with deep links to push for retargeting and prospecting audiences.

THE RESULT

The platform experienced 28% more subscriptions within 2 months.

THE CHALLENGE

There was a lack of representation among the senior leadership of Yantra – a global business and tech consulting company. No unified voice and no clear association with the company.

ENTER ACTURE MEDIA

We carved out very niche profiling positions for each stakeholder as well as curated content specific to them as per their tonality and in context to the current trends.

THE RESULT

An increase in ‘very hot’ leads by 4% in just 3 months funnelled through organic linkedIn outreach strategies.

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